Allen Creative, a food design agency from Hitchin, was challenged with creating a short looping video to play on drinks dispensing machines. Their client ‘Noisy Drinks’ of Thurrock had made a carbonated slush drink called ‘Burrrst’ with various flavours, one of which was Levi Roots’ ‘Caribbean Crush’.
The video was live action starring Levi Roots himself, mixed with animation of flying fruit. The video of Levi was shot here at the BJP Photography studio using a green screen background by videographer Hung Tu and directed by Michelle Allen of ‘Allen Creative’.
Levi, now a millionaire himself sprung to fame after winning funding for his ‘Reggae Reggae Sauce’ from BBC 2’s ‘Dragons Den’ TV show millionaires, Peter Jones and Richard Farleigh.
Levi Roots, being a musician too, was very happy dancing to reggae music in our studio while imagining pineapples narrowly missing him as they flew around his head!
The video was then edited with animation created by Allen Creative and Hung Tu, to make the final compilation.
We also shot stills on the day of Levi for print and web advertising.